I redesigned Download.io's information architecture, visuals, and interactive elements to decrease bounce rates and boost retention and click-through rates. Through extensive surveys, usability testing, and feedback analysis, I created a user-friendly, visually appealing, and functionally effective design.
The goal was to decrease bounce rates and increase both retention and click rates on Download.io. The focus was on enhancing the user experience through improved interface design, making the site more engaging, enjoyable and easier to navigate.
The user research provided insights into user behavior, leading to a more intuitive design. This resulted in lower bounce rates, higher retention, and increased click-through rates, showing the redesign's success in boosting user engagement.


The gameplay revolves around solving math problems to unlock doors and progress through the school. However, these problems are often obscured by a myriad of distractions and mechanics that Baldi throws at the player to hinder their progress. These include, but are not limited to, having to deal with 'educational' videos that provide no actual learning value, dodging Bully Boogaloo, a character who randomly appears to attack the player, and navigating through seemingly impossible paths.
Baldi's Basics in Education and Learning on GitHub.io is more than just a game; it's an experience. It challenges players to rethink their perceptions of education, learning, and the methodologies employed in schools. With its clever satire, engaging gameplay, and technical proficiency, Baldi's Basics stands out as a unique and thought-provoking title that is not only fun to play but also prompts reflection on educational systems. baldis basics githubio
Whether you're a gamer, educator, or simply someone interested in educational critique through an unconventional medium, Baldi's Basics offers a compelling journey that is both entertaining and intellectually stimulating. Its presence on GitHub.io ensures that it remains accessible to a wide audience, inviting players to engage with and dissect its critique of educational norms. The gameplay revolves around solving math problems to
From a technical standpoint, Baldi's Basics on GitHub.io is impressive. The game runs smoothly, with minimal lag or glitches, even on lower-end hardware. The user interface, while simple, is intuitive, making navigation through the game's world straightforward. The graphics and sound design are deliberately retro, adding to the game's charm and satirical tone. Baldi's Basics in Education and Learning on GitHub